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When Penguin Catering Services first opened, the owner decided to target only events at resorts in its geographic region. Penguin Catering was using a(n) __________ targeting strategy.
a. concentrated
b. micromarketing
c. benefit-driven
d. differentiated
e. undifferentiated

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Answer: Penguin Catering was using a Concentrated targeting strategy.

An organization that adopts a concentration strategy chooses to focus its marketing efforts on only one very defined and specific market segment. Accordingly, only one marketing mix is developed. For example, the manufacturer of Rolex watches has chosen to concentrate on the luxury segment of the watch market.

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Penguin Catering Services was using a concentrated targeting strategy.

What is a targeting strategy?

A strategy, which is made with consideration of the target or the goals that are needed to be achieved with regard to a particular topic, is known as a targeting strategy.

Concentrated targeting strategy is said to be implied by a firm when there is a focus only over a particular area in the strategy being made.

Hence, option A holds true regarding the targeting strategy.

Learn more about targeting strategy here:

https://brainly.com/question/5360898

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