Respuesta :
Answer:
In order to get maximum returns from this investment, Howard Schultz should do the following-
a) Design the product of La Boulange so that they are included in the menu of starbucks so that people preferring to have La Boulange products can also be included in the customer base of starbucks.
b) La Boulange itself has a brand identity and was quite popular among people, hence instead of dissolving its identity, individual outlets must be run under the brand starbucks to maximize the annual turnover.
Explanation:
In order to get maximum returns from this investment, Howard Schultz should do the following-
a) Design the product of La Boulange so that they are included in the menu of starbucks so that people preferring to have La Boulange products can also be included in the customer base of starbucks.
b) La Boulange itself has a brand identity and was quite popular among people, hence instead of dissolving its identity, individual outlets must be run under the brand starbucks to maximize the annual turnover.
