Answer:
The correct answer is the last option: Projecting positivity.
Explanation:
To begin with, in the field of business, and more specifically in marketing, when it comes to the situation of delivering a proper campaign message to the target audience the most important thing to have in mind is to make sure that the customer receives the good positivity of getting the product. Therefore that it is obvious that the communicator needs to create a message that will make feel the buyer in a comfortable situation about getting their product so that he will understand the projections that the advertisement planted in his head.
