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HURRY
Dr. Khan works for the marketing department of a company that manufactures mechanical toy dogs. Dr. Khan has been asked to assess the effectiveness of a new advertising campaign that is designed to be most persuasive to people with a certain personality profile. She brought four groups of participants to the lab to watch the video advertisements and to measure the likelihood that they would purchase the toy, both before and after watching the ad. The results of Dr. Khan’s study are presented below.

Part A

Explain how each of the following concepts applies to Dr. Khan’s research.

Survey
Dependent variable
Big Five theory of personality
Part B

Explain the limitations of Dr. Khan’s study based on the research method used.
Explain what Dr. Khan’s research hypothesis most likely was.
Part C

Use the graph to answer the following questions.

How did the trait of agreeableness affect how people responded to the new ad campaign?
How did the trait of conscientiousness affect how people responded to the new ad campaign?

HURRY Dr Khan works for the marketing department of a company that manufactures mechanical toy dogs Dr Khan has been asked to assess the effectiveness of a new class=

Respuesta :

Martebi

The use of Survey, will help Dr. Khan to gather or have key knowledge about the fields of his research work.

  • The Dependent variable will help him to know the cause and effect  of the scientific research.

  • The Big Five theory of personality will help him to know and help people  by understanding how they are related based on their characteristic.

How does agreeableness affects behavior?

The term Agreeableness does Influences Behavior. The trait of agreeableness affect how people responded to the new ad campaign due to the fact that a person's agreeableness helps them to be kind, empathetic, trusting, cooperative, and as such they may develop interest in the campaign and respond positively to it.

The trait of conscientiousness affect how people responded to the new ad campaign as people who was the add will take great interest in it and organize themselves to suit it.

Learn more about theory of personality from

https://brainly.com/question/7266429