Whether you're painting a whole house or just a small room, time is important and that's where Super Kote Paint enters the picture. What
a time-saver this high quality, wall-covering paint is! Don't waste your time with expensive undercoats-Super Kote has a built-in undercoat. One
application covers even the darkest colors. If you've been putting off an important paint job, procrastinate no longer-Super Kote will give you
super coverage. Available in
quarts and gallons at good paint and hardware stores from the Iris Paint Company.
How does this ad try to convince the reader?
1. offers a guarantee if not satisfied
2. restates the claim
3. gives testimony from customers.
4. cites an independent research study