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At its worst, “marketing” means gimmicks and impossibly false promises. The product that makes you drop 20 pounds in a week? “That’s just marketing,” we say dismissively.

But at its best, marketing is so persuasive that we sometimes don’t even realize we’re falling for it.

Those companies have given us reasons to believe their claims are true, whether those reasons are rational (like statistics and guarantees) or not so much (like celebrity endorsements and social proof).

[I honestly have no idea what you're talking about so next time you ask a question PLEASE specify what subject, answers, or what kind of assignment you're working on, etc.]  

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