Marketers for a chain of office supply stores notice that sales of notebooks,
pens, and other supplies used by students jump every August as families
prepare for school. How should this observation affect the schedule of ads
for these products?
A. They should expose audiences to three ads for these products in
August
B. They should advertise these products more heavily in August.
C. They should not let the temporary spike in sales affect their
planning.
D. They should not bother advertising these products in August.