Cereal companies that present this information in their advertisements could lead someone to believe that eating more cereal causes a healthy weight. Why would they make such a claim and what arguments could you make to counter this cause-and-effect claim?
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Answer:

The cereal companies are trying to make a profit, so framing the research findings in this way would improve their bottom line. However, it could be that people who forgo more fatty options for breakfast are health conscious and engage in a variety of other behaviors that help them maintain a healthy weight.

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