100 points and brainlist
Write a letter to the Director of Marketing


In the last three lessons you have learned a lot about sustainability and corporate social responsibility. We live in a global economy, and many companies are operating in more than one country. More than ever corporations do not answer to any one government, but they do answer to their stakeholders, who include their customers. Choose a corporation that has interests in more than one country, and write to the director of marketing to inquire whether the company is doing its part to preserve the water, air, and land for future generations. Specifically, ask what the company is doing in one of the following areas: using renewable resources in the creation of new products; reducing or eliminating pollution or creating energy efficiency at manufacturing sites; reducing the amount of packaging or using recycled products in packaging; or reducing the distances that products travel to get to customers. Suggest some actions that can be taken to improve corporate performance in one of these areas. Suggest that sustainability efforts will raise the company’s esteem in the eyes of environmentally conscious customers. Explain how sustainability can even increase the company’s bottom line.


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