Answer:
If a company is using a cost leadership strategy, the potential pitfall which is not a characteristic of that strategy is:
The strategy is not easily imitated.
Explanation:
Cost-leadership is one of the competitive strategies advocated by Michael Porter, which is designed to deliver goods or services to customers at the lowest possible cost. While a cost-leadership strategy makes it difficult for new companies to enter the market because of low profit margins, it does not prevent existing competitors from lowering their own prices in order to gain the advantage of increased market share.
