Consumers use ____________ while trying to judge the value of a product bundle (like a computer, printer, and a digital camera sold together). Specifically, the perceived value of the most important item in the bundle forms the initial assessment, which is then shifted upward/downward, based on the perceived value of the remaining items.
Select one:
a. availability heuristic
b. mood
c. ongoing search
d. anchoring and adjustment
e. imagery