Answer:
Segment management is best suited for: _____________
d. businesses who do not yet identify or differentiate their customers individually
Explanation:
Segment management is aimed at grouping customers according to their individual characteristics and value so that maximum benefits can be derived by the customers and the profitability of the company will be impacted positively in the long-term. A business that can identify customers individually and differentiate them by value is already doing segment management. It is the business that does not yet identify or differentiate their customers that should embrace segment management.
