balance - a distribution of visual weight on the other side of the vertical axis. symmetrical balance use the same characteristic. asymmetrical uses different but equal weighted features
rhythm - regular repetition of, or alteration in elements to create cohesiveness and interest
pattern - the repetition of a specific visual elements such as unit of shape or form. a method used to organize consistent regular manner
unity - visually pleasing agreement among the elements in a design; it is that everything in the artwork works together and looks like it fits
variety - using different elements to create an image that creates visual interest
emphasis - used to make certain parts of artworks stand out— creates the center of interest or focal point. it is the point where the artist catches your eye first
movement - how the eye moves through the composition; leading the attention of viewer from one aspect of work to another. create the illusion of action
