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Answer:
Public relations specialists create and maintain a favorable public image for the organization they represent. They craft media releases and develop social media programs to shape public perception of their organization and to increase awareness of its work and goals.
Explanation:
A public relations specialist has to face difficulties like being able to maintain the image of the public figure that they have created for themselves in the eyes of the society.
Who is a public relations specialist?
A public relations specialist is an individual or an organization who looks after the creation, maintenance of the image of a public figure and looking after the affairs related thereto.
There are many difficulties that might come in this way, like behavior of such individual in the society, positive or negative actions of such affairs and ensuring that the image of such individual in the society stays.
Hence, it can be stated that a public relations specialist has to face numerous difficulties in his daily course of life.
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