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13-11-2020
Business

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. In 2000, KFC® and A&W® restaurants successfully merged because each had a strong

signature product: KFC’s fried chicken and A&W’s root beer floats.

Branding strategy used:

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pookiienoel pookiienoel

13-11-2020

Explanation:

Co-branding is a form of branding that connects companies together. Essentially, co-branding is a marketing partnership between two or more businesses.

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