Shannon’s Brewery is a newly opened micro-brewery of craft beers located about a mile from Samantha Springs in Keller, Texas. According to Shannon Carter, (owner, founder, and brew master) Samantha Springs "is an exceptional water source." "It’s surrounded by a very unique rock formation that has very, very hard compressed rocks that have been hollowed out with this very fine sand. The water travels for miles, and the end product is this filtered water that is just phenomenal." Shannon Carter crafts what the brew master calls "wholesome beers" made with the highest quality, non-GMO grains and malts available and brewed using techniques garnered from his Irish heritage. Shannon’s mission statement closely reflects this philosophy. According to Shannon Carter:

Our award-winning beer is brewed with the best stuff on earth: pure spring water, whole grain, whole flower hops and a whole lotta love! For us, "brewed with the best stuff on earth," is much more than a saying. it’s a guiding principle. Paramount to this commitment is our multi-step fire-brewed process.

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What makes Shannon’s beer great?

What makes Shannon's beer great is basically her Marketing Mix. This combination of aspects is what ultimately makes Shannon's beer unique and attracts a large number of customers which makes it very profitable. This includes a combination of a unique beer recipe with high-quality ingredients, a top-notch mission statement, dedicated marketing that focuses on the organic and wholesome features of the product, and lastly a dedicated customer base that loves all of these features and purchases the product. This marketing mix sets Shannon's Beer apart from the competition and makes it great.