13. The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences is called A. a negative antecedent. B. perceived risk. C. temporal uncertainty. D. spatial uncertainty. E. buyers' remorse. 14. Negative consequences associated with perceived risk include A. physical harm. B. purchase amount required to buy the product. C. product performance. D. that friends won't approve of the purchase. E. all of the above are negative consequences associated with perceived risk. 15. __________ is a favorable attitude toward and consistent purchase of a single brand over time. A. Brand bias B. Brand discrimination C. Brand loyalty D. Brand preference E. Selective perception 16. __________ are a consumer's subjective perceptions of how well a product or brand performs on different attributes. A. Beliefs B. Values C. Attitudes D. Predispositions E. Opinions 17. A consumer's purchases are often influenced by the views, opinions, or behavior of others. Two important aspects of personal influence are A. lifestyle and motivation. B. personality and lifestyle. C. opinion leadership