Answer:
PED = 5.49
Explanation:
current price = $0.99 per ticket
average daily tickets sold = 433
average daily revenue = $428.67
if the company increases the price to $1.10, then average daily tickets will be only 169. Average daily revenue will drop to $185.90
price elasticity of demand (PED) = % change in quantity demanded / % change in price
PED = [(169 - 433)/433] / [(1.1 - 0.99)/0.99] = -0.6097 / 0.1111 = -5.49 or |5.49| in absolute terms
the price of tickets is very elastic, meaning that a 1% change in price will result in a much higher proportional change in quantity demanded