Vistakon, the maker of Acuvue brand contact lenses, is working on a new product launch. They are best known for their Acuvue 2 contact lenses, but are planning to launch Acuvue 3, which will provide 40% more moisture than Acuvue 2. The extra moisture will make the lenses more comfortable and cause less irritation. Vistakon has been in the new product planning process for a year. Currently, they are trying to determine the cannibalization rate of Acuvue 3. They believe that 30% of Acuvue 3 sales will come from Acuvue 2. Which stage of the new product planning process are they in

In the new product process, this is the 4th stage. Concept tests are tests given to newproduct idea take note that it's not the actual product, with consumers. From this question, we have been told that Vistakon has already gone ahead of past concept tests, it is shown that what their focus is on right now is the marketing and also the finance side. This is obvious given that that they are doing cannibalization and already projecting on sales.

andromache andromache · Answer 2 · 2022-02-24T12:16:23+01:00

The stage of the new product planning process are they in is 4th stage i.e. business analysis stage

Concept test:

It is the tests provided to newproduct idea take note that it's not the actual product, along with consumers. Since in the question it is mentioned Vistakon has already gone ahead of past concept tests, it is presented that what their focus is on right now that represent the marketing and also the finance side.

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