Answer:
question 1:
social media benefit Thing of Humanity of
production production
Improve customer relationships X
Improve efficiency X
Customer service relationship is all about the relationship between a company and its customers (the human side of a business).
Efficiency is about using the resources that a business in the best and most efficient possible manner, resulting in higher gains.
question 2:
d. Communication: Yammer can help to improve communications between team members
a. Efficiency: when communications improve in a company, so does the efficiency and productivity of its employees. E.g. learning processes speed up as well as conflict resolutions.
b. Manufacturing: depending on the type of business, some manufacturing processes might improve since employees efficiency and productivity improves.
c. shareholder relations: ultimately, Yammer can help a business improve and be more profitable, which will always result in better shareholder relations.