Answer:
True.
Explanation:
A marketing channel can be defined as the process of developing marketing techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers. There are four (4) main types of marketing channels;
1. Direct selling.
2. Dual distribution.
3. Sales through intermediaries.
4. Reverse channel.
Hence, the first thing to do in selecting a marketing channel is to determine which type of channel will best meet both the seller's objectives and the distribution needs of customers.
