Answer: B. Public Service
Explanation:
There are 4 alternative forms of institutional advertisements being;
- Competitive - These types of adverts aim to show that the product presented is better than that of the competitor by showcasing its benefits and features.
- Reminder - As the term implies, this advertisement is meant to remind you. Remind you of the product being offered and how it has been beneficial to you.
- Pioneering - This is for products that are just starting out and need to be introduced to inform the market of its existence.
- Advocacy - These focus on telling the audience the position a company has on an issue.
These are the four alternative forms of institutional advertisements and Public Service is not one of them.
