Answer:
cross-coupon
Explanation:
The type of sales promotion being represented is known as a cross-coupon. This is a redeemable coupon/savings for a specific product and is given to the customer on the purchase of a different product that was made by the same company. This is usually through a tie-in with another manufacturer, in order for them to increase their sales and ultimately their profits by enticing customers to buy more products from the company.
