Complete Question:
The senior management of BonusOne Bank formulates a new set of strategic plans for the next financial year and conveys it to the middle management. The middle management, in turn, conveys the same to their respective subordinates. In the context of communication channels, the given scenario illustrates?
Group of answer choices
A) downward communication
B) upward communication
C) horizontal communication
D) informal communication
Answer:
A) downward communication.
Explanation:
In this scenario, the senior management of BonusOne Bank formulates a new set of strategic plans for the next financial year and conveys it to the middle management. The middle management, in turn, conveys the same to their respective subordinates. In the context of communication channels, the given scenario illustrates a downward communication.
A downward communication can be defined as the formal flow of information and messages within an organizational hierarchy; which is mainly from a higher level (senior management) of an organization to a lower level (middle management) and lastly, to the least (subordinates).
When downward communication are effectively and properly used in an organization, it helps them to achieve their aims, goals and objectives successfully.
