Answer:
customer experience
Explanation:
The customer experience from an interactive marketing perspective refers to the journey that the customer has when he/she has an online interaction with the company. This could include using the website to get information about a product or use a mobile app.
According to this, the answer is that from an interactive marketing perspective, customer experience is defined as the sum total of the interactions a customer has with a company's website from the initial look at a home page through the entire purchase decision process because it includes the whole journey that the customer has when interacting with the company online.
