Answer: Exhibitive Media
Explanation:
This type of media aims to strike a bond between the potential buyer and the product by engaging them eyeball-to-eyeball, often at the point of sale or close to it. The purpose of Exhibitive media is therefore to showcase the product to the prospective buyer.
Examples include;
- Product Packaging - here the package is designed in such a way that it grabs the viewer's attention and makes them interested in tying to find out more about the product. It will also explain the benefits associated with the product briefly.
- Trade Shows and exhibits - Here sales people talk to prospective customers and demonstrate to them the workings of the product. The prospective customer can then ask questions to know more about the products, and etc.
