Explanation:
Yes, as purchasing behavior and purchasing criteria tend to vary according to the reason for the purchase.
The consumer purchase decision process begins by identifying a need, searching for available information about the purchase need found, evaluating the options available for purchase and finally buying decision. And this process varies according to the type of purchase, if it is for yourself, you can consider different benefits and options, when a purchase is made to be a gift, you can have different criteria in relation to the price you want to pay, the preferences and needs of the person who will receive the gift, etc.
Which means that sellers must create different strategies for each purchase situation, in order to positively influence the purchase process for a gift, if that is the case.
