Answer:
Consultative selling is central to providing novel solutions for customers, thereby creating value for them
Explanation:
The customer is not actually buying product in most cases, he is actually buying solution of its problems which means that
- Analyzing customer's requirements is to make sales because if we don't know what actually the customer is demanding then we can't satisfy our customer.
- Effective customer relationship play vital role in making sales.
- Consultative selling helps in meeting the requirement of the customer, building customer loyalty by recommending them best option. This helps in generating value for both customers and suppliers.