Julie is working on formulating a marketing plan to increase the market share of Little Debbie Snack Cakes. According to the discussion in class, which one of the following strategies would Julie find most effective as a way to increase Little Debbie's long-term market share?

a. Increase product quality
b. Increase product innovation
c. Increase advertising
d. Increase sales promotion

For Julie who owns the Little Debbie Snacks Cakes, in order for her to increase the market share of his company, there will be need for her to increase her sales promotion. This would be through series of campaign which she could run like "Buy 2 get 1 FREE" or "A dozen order free delivery + gift" etc.

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swatiupadhyay714 swatiupadhyay714 · Answer 2 · 2021-11-24T06:22:34+01:00

The total purchase of the products and services of the firm and the percentage that goes to the company's capital is the term definition of market share.

If the consumers buy for instance 50 chocolates, out of which the 25 are from one company, and in that case, that company holds 25% market share.

The correct option is d. Increase sales promotion

Option d. Increase sales promotion is correct because for Julie who owns the Little Debbie Snacks Cakes, in order for her to increase the market share of his company, there will be a need for her to increase her sales promotion. This would be through a series of campaigns.

Options a, b, and c are wrong because they do not the effective way to increase the sale of the products and services. The options are focusing on the other promotional and advertising activities and the efficiency and effectiveness of the product section.

To know more about the long term market share, refer to the link below:

https://brainly.com/question/7868931