A customer recently wrote your bakery a letter complaining that the cherry scones were too crumbly and dry. Although the customer already ate all the scones, he is demanding a full refund. Your company does not honor refunds on food that has been consumed What could you include in the closing of your response to restore confidence?
1. A statement of company policy regarding refunds
2. A freebie or promotional discount
3. A defensive remark
4. An alternative product