One of your colleagues argues that it is better to focus your time and energy exclusively in neighborhoods with single-family homes. He further argues that their older owners are more likely to have higher incomes and purchase the Medicare Advantage products you represent compared to those living in apartment complexes. How should you respond?

In marketing it is advisable that the product be presented to the market, then the market(both old, young) make their choice. It's now from their choice that you can do a survey of who would likely continue with your product and who would be considered less, but generalizing without sampling the views of others is not a good way to advertise, you never can tell; the younger may desire the product than the older

chilljain33 chilljain33 · Answer 2 · 2021-12-31T12:11:43+01:00

The response should be that it would be advisable for the colleague to not picture a property in a particular way to particular set of customers to be able to sell such property to them.

Marketing of properties and perks that come along with them shall be marketed in a subtle way by not letting the property be prejudiced for a set audience.

The role of neighborhoods in a property is fairly important as people wish to buy a house in the posh and sophisticated surroundings to live in a peaceful way.

Single-family homes refer to such homes which do not share their walls with any other houses, buildings, constructions or structures or any other places like gardens, parks, etc.

Medicare advantage decision solely lies upon the customer and it is not the duty of the colleague to justify the medicare advantage benefits that can be reaped by the customers.

Hence, it will be advisable for the colleague to not make prejudice regarding properties and their suitable audience or potential buyers of the Medicare Advantage.

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