Answer:
The answer is question marks
Explanation:
Boston Consulting Group (BCG) growth-share matrix are grouped into four:
Star
Question mark
Cash cows
Dogs.
Question mark, which is of interest to us in this question requires much closer consideration. They are growing rapidly and as a result consume large amounts of money.They have low market shares but have potential to gain market share and become stars and eventually cash cows when market growth slows At that stage(question marks), they do not generate much cash.
They are a starting point for most businesses.
