3. What does Gerzema argue that the consumer needs to do to lead the
economy in a positive direction?

The consumer is not in retreat, is that this is a tremendous opportunity for the consumer who drove us into this recession to lead us right back out. We can move from mindless consumption to mindful consumption.

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anthougo anthougo · Answer 2 · 2022-05-13T12:12:10+02:00

According to Gerzema, to lead the economy in a positive direction, consumers need to move away from mindless consumption to mindful consumption.

Who is John Gerzema?

John Gerzema is a leading American authority on Consumer Behavior.

In his works, he has emphasized the need for brands to focus on value creation and for consumers to demand better rather than more.

Thus, according to Gerzema, to lead the economy in a positive direction, consumers need to move away from mindless consumption to mindful consumption.

Learn more about John Gerzema at https://brainly.com/question/17354585

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3. What does Gerzema argue that the consumer needs to do to lead the economy in a positive direction?

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Who is John Gerzema?

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3. What does Gerzema argue that the consumer needs to do to lead the
economy in a positive direction?