Answer: the most recent source that brought the individual to the point of action
Explanation:
An attribution model is a strategy that is used to determine the way one assign credit for conversions across the various touch-points of the customer. An attribution model may consist of email, paid search, social media, referrals, digital channels etc.
Last-Click Attribution is a web analytics model whereby the “last click” is the one given credit for a conversion or sale. In other words, when someone comes to your website and then orders some goods, there should be a web analytics system that is in place which will tell you where the customer came from.
Based on the explanation, last-click attribution will give credit for the action of a customer to the most recent source which brought such individual to the point of action.
