Answer:Because of the mass appeal of the Populist movement, the Democratic Party began to champion many of its policy goals. In the 1896 presidential election, the Democrats nominated William Jennings Bryan as its candidate, and the Populists agreed to support him. The People’s Party was thus folded into the Democratic Party and began to fade from the national scene.
The effect of the fusion of the Populist Party and the Democratic Party was a disaster in the South. Though there had always been conflict within the Populist movement about whether African Americans should be included, the Democratic Party in the South was unabashedly racist. Though Bryan performed strongly in the areas of greatest Populist influence, he lost the election to Republican William McKinley.^4
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