Answer:
This question is imcomplete, it misses the options. The options are the following:
A) integrated marketing communications
B) pull strategy
C) vertical diversification
D) nonpersonal communication channels
E) buzz marketing
And the correct answer is the option A: integrated marketing communications
Explanation:
To begin with, in the current times the companies are heading for a new way to do marketing, the well known marketing mix has become an essential part of the organization of the business in order to get better to the clients and in that way to try to obtain major profits. Moreover, an integrated marketing communications estrategy focus on the fact of integrating all the information that the company has about the client and uses it in order to establish a message that suits better to that type of client, so therefore the customer might get the message sent.
The given situation adopted integrated market communication.
It is the process where the market communication should be unified like the public relations, social media, analytics of public audience, principle related to the business development into the identity of the brand where it remains the same across the different channels of media.
Therefore, The given situation adopted integrated market communication.
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