Pirate Swimwear, Inc., has launched a new line of technically-advanced swimsuits. These swimsuits are coated with a water repellent that the company invested in designing that allows the suit itself to glide through the water as opposed to adding additional drag to the swimmer. They've also invested heavily in improving the service experience for their customers, increasing the wages for their customer service hotline in order to attract and reward a higher caliber of employee, and they've remodeled the store in their Greenville, NC, headquarters to have a more modern feel. Based on this information, Pirate Swimwear is likely following what type of generic strategy?
1. Growth
2. Low-cost
3. Leader Innovation
4. Differentiation