Direct marketing refers to:_______.
a. individualized communications programs specifically designed with a single customer in mind because the item being sold is unique to that customer.
b. a promotional alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.
c. a new form of retail outlet with convenient location.
d. a sales strategy whereby the exchange takes place at the time of engagement, such as selling produce at a local farmer's market.
e. a form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services.