First of all, remember the meaning of thew word "democracy". It literaly means "rule by the people", in other words, it is a system in which people have direct participation on the decisions taken. These decisions affect everyone's lifes so it's important they are well thought. In order to achieve a healthy democracy, all of the opinions and points of view must be taken into consideration, once considered, a better decision can be taken.
Viral videos are have the power to reach almost every corner of the world, they are a powerful way to communicate ideas. Their simplicity makes it possible that almost everyone, equiped just by a camera and internet, can create one. In this way, ideas that were not heard before are available for a great audience. This increases the democracy of ideas. Nowadays hegemonic media is not the only way to spread new points of view.
