Answer: 80%
Explanation:
To answer this question we would need to divide the Required markup by the Unit product cost.
In calculating the Required Markup we say,
= Desired profit + fixed costs (selling and administrative costs)
This is to ensure that the profit is still acquired after spending on fixed costs.
= 20+ 8
= $28 is the required markup.
In calculating the unit product cost, we must remove the selling and administrative costs because they are not direct costs. That would lead us to,
= 43 - 8
= $35
Now dividing the required markup by the unit product cost we get,
= 28/35
= 0.8
= 80%
80% is markup percentage on product cost.