Answer:
Larger than
Explanation:
The b2b market which is the business to business market is larger than the consumer market in terms of number and dollar volume of transactions. This is majorly due to the fact that business to business transactions entails wholesaling transactions, while consumer markets entails retailing transactions. Thus, in b2b, the amount of goods bought by a business is usually larger than what is being bought by an individual in the consumer markets. The transactions in b2b markets are much more bigger than the transactions in consumer markets in terms of monetary value.
