Answer:
Individual branding
Explanation:
Procter & gamble is well known for its use of individual branding because every product in p&g's portfolio has a different brand name.
Individual branding can be defined as a market strategy in which every products sold by a firm has its own unique brand name. Individual branding can also be called "multibranding", "individual product branding", and "flanker brand".
Firms utilizes individual branding strategy in order to target different market segment. Individual branding helps to protect the other products produced by a company if one of them fails.
Each brand produced has a unique identity and name even though they are produced by the same firm. This allows the firm to to separate the image and reputation of each product and fix a different price for each product.
