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Customers want to be compensated a fair amount for a perceived loss that resulted from a service failure. This is the idea behind Multiple Choice service quality. procedural fairness. distributive fairness. the zone of tolerance. cognitive dissonance.

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Answer: Distributive fairness

Explanation:

Distributive Fairness is concerned with the Socially right way to distribute resources. It speaks on Customers wanting a fair compensation for any and all inconvenience they may have been subjected to.

Essentially the concept is saying, " Give me what I deserve".

That said, the more the inconvenience that the service failure caused, the more the Distributive Fairness that the customer perceives to be their right.

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