As the head Fruit Guy, Chris Mittelstaedt wants to treat everyone—employees, customers, and suppliers—fairly. The idea that people are motivated to obtain and preserve equitable treatment for themselves stems from a.goal-setting theory. b.expectancy theory. c.motivation-hygiene theory. d.equity theory. Like all companies, The Fruit Guys need to be concerned that employees have an internal process that energizes, directs, and sustains behavior in a way that helps the firm achieve its goals. This is best described as a.need. b.motivation. c.morale. d.motive.