Celeste Atkinson is a lifestyle and entertainment manager for Audi, and her job is to create buzz by ensuring that vehicles such as the Audi A8L and the S8 sports sedan are prominent in paparazzi photos. This is referred to as _________.
a. photo placement
b. lifestyle placement
c. product placement
d. blockbuster placement
e. promotion placement
Product placement is a type of marketing technique that is used by various organizations to promote their products without a clear reference to the product. This is done by paying some amount of money for these products to be shown in films and television programmes.
Product placement is carried out to generate a form of positive feelings towards the product being advertised. It enables the potential customers viewing the advert to develop a stronger bond with the brand company.
