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The Transparency Initiative is a program by the ________ to encourage the routine disclosure of methods used in research that is released to the public.a. AAPOR (American Association for Public Opinion Research) b. AMA (American Marketing Association) c. MRA (Marketing Research Association) d. CASRO (Council of American Survey Research Organizations)

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Answer:

a. AAPOR (American Association for Public Opinion Research)

Explanation:

In November 2009 the American Association for Public Opinion Research (AAPOR) announced its Transparency Initiative (TI), a program to place the value of openness at the center of our profession, and to encourage and make it as easy as possible for survey firms to be transparent about their research methods.

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