Data that are gathered without overt questioning or other types of interactions with consumers have become a new and valuable source of information. This type of data are called:______.
A) Passive data.
B) Panel data.
C) Interactive data.
D) Social media data.

Respuesta :

Answer:

C) Passive data is the correct answer.

Explanation:

  • Passive data are the data that is collected without the involvement and without requesting the user.
  • Passive data is also called as implicit data.
  • passive data are collected without active participation and passive data are gathered from a phone call, text activity, and global positioning methods.

Examples of passive data are:

  • Internet browsers.
  • Mobile phones.
  • Web sites.