Penelope, a sales representative for ADT Security Services, is meeting with Oliver and Gina Kim to discuss installing a security system in their new home. During the meeting, Penelope delivers a short presentation from her tablet computer, but she is more interested in engaging with the Kims in two-way communication. What type of integrated marketing tool does this example illustrate?

The marketing tool illustrated in the question is personal selling. Personal selling is a marketing strategy that involves a sales rep meeting with a potential client for business purpose.

It makes use of 7 approaches as listed: Prospecting ,pre-approach, approach,presentation , meeting and overcoming objection , closing the sale and follow up,

In the question , we can see that Penelope fulfilled some of the approaches in the course of her meeting with the Kims.

ogorwyne ogorwyne · Answer 2 · 2021-12-07T14:28:24+01:00

The type of integrated marketing tool that is being illustrated here is what is known as the personal selling.

The personal selling integration method is the type whereby an in-person interaction is what is used to promote and sell the products and the services that the company has to render.

Penelope is said to have met with Olivia and Penelope to discuss business. the meeting is strictly on the ways that she can help promote the services that a company has.

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