Answer:
Proactive consumers
Explanation:
Proactive means acting in advance to deal with an unexpected change or difficulty in the future.
Proactive consumers refers a group of consumers who are an intrinsic part of the creative process of developing a product. They are the active consumers. They are not a part of the passive consumers where industry dumps consumer goods.
Proactive consumers are part of the production and marketing process of a product. They make research on how a product can be improved on.
Proactive consumers reject most traditional advertising and use multiple sources—traditional media, the Internet, product-rating magazines, recommendations from friends in-the-know—to not only research a product, but to negotiate price and other benefits.
