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When you use the AIDA persuasive approach, your first task is to gain the reader's attention (A).
Which of the following represents your second step, or "I" tasks, of AIDA?

a. Describe the benefits a product or service offers and make rational or emotional appeals.
b. Include details of your company's reliability and reputation.
c. Identify a proverb or famous quotation.
d. Grow more excited about your product and yourself as a salesperson.

Respuesta :

Answer:

The correct answer is letter "A": Describe the benefits a product or service offers and make rational or emotional appeals.

Explanation:

The AIDA Model describes the process buyers go through at the moment of purchasing. It has four (4) steps: Awareness, Interest, Desire, and Action. In the Interest stage, companies attract consumers so they start looking for information about their products. The benefits of the good are portrayed relating them to the target audience's emotional appeals. In some other cases, firms display their products as the most rational to choose from compared to competitors.

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